Keep it Simple

The whole draw of using a website is that it should be quick and easy to use. To this end, simplicity is key. Succinct, useful information should be available at the touch of a button. Today’s surfers won’t hang around so make sure the page is scannable. That means not being afraid to use plenty of white space. There is a theory behind this – our eyes do not naturally work linearly. Given a chance, they’ll take in more and then zoom in to an area of interest from the bigger picture.

Keep it Consistent

Users like to know where they are within a website, and if the style of a page changes dramatically or somehow feels different visitors will become disengaged and can start to feel lost. Maintain consistency – and a professional image – by ensuring everything matches, from heading sizes and typefaces to design, colour, and style of image.

Exceptional Usability

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site. It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g., Start shopping, Current offers, Book an appointment, etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user-friendly as it can be is to test it out on people who know nothing about your business.

Provide a clear & concise navigation method

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can provide a concise, easy to follow navigation route, while proper use of position, colour, contrast, and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation, and keeping it uncluttered sub-navigation lists.

Fast Page Loading Speeds

First impressions are vital on the web. Your customers, readers, and website visitors make an instant judgement about you and your business. If your website loads fast, you’ve instantly created a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy. It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence. A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s tough to turn around that negative first impression. You don’t get a second chance when it comes to user experience. Nearly 80% of your potential audience won’t be coming back.